The spring semester of 2022, I took a class called Design Synthesis. In this class we worked on a semester long project were we created a design system for a UNESCO World Heritage Site of our choosing.
I choose to design for the UNESCO site, Coffee Cultural Landscape of Colombia. I picked this World Heritage Site because of how important Colombia is to me, I was adopted from Colombia as a baby and I took this project as an opportunity for me to research my heritage and culture. Along with that, my dad’s side of the family has business ties to Colombia and we have a whole bunch of family there and an agriculture business, called Manuelita.
Our family business, Manuelita, mainly produces sugar, so I knew some information on agriculture in Colombia, but not about coffee, so I had to do my own research.
This project was 50/50 research and design. It was important that we knew just as much about the community we were representing as the design layout we were aiming for.
I took inspiration from the traditional colors found in Colombia, the organic curves of coffee beans and the vast mountainous landscape used for agriculture in Colombia.
Below is a summary of the design system I designed for the, Coffee Cultural Landscape of Colombia, which I printed as a large scale poster for our final in-class critique. Everything on the summary I also printed to scale so that my classmates could interact with the real life versions of my designs.
My professor taught this class as if it was a real life project resembled
poster
booklet
Booklet: Cafe Cultural Landscape of Colombia
Journey through the vibrant history and cultural significance of the Cafe Cultural Landscape of Colombia in this captivating book. Delve into the rich narrative of this UNESCO World Heritage Site, exploring its evolution into a center of cultural exchange and agricultural innovation.
From the misty peaks of the Andes to the verdant coffee plantations, readers will be transported to the heart of Colombia's cultural heritage.
Moreover, I designed this book to offer an insightful exploration of UNESCO World Heritage Sites in general, shedding light on the criteria for selection, preservation efforts, and the crucial role they play in safeguarding our planet's diverse legacies.
Cafe Cultural Landscape of Colombia is not just a book – it's a passport to immerse yourself in the captivating narratives of world heritage and the enchanting beauty of Colombia's coffee region.
NEW Yorker Advertisements
Posters: New Yorker Advertisements
Step into the vibrant world of Colombian cafe culture with these stunning posters, created specifically for The New Yorker. Each design captures the essence of Colombia's bustling towns, landscapes and coffee. My designs were made to showcase the warmth and hospitality of Colombian locals, encompassing the country's captivating cultural landscape. Immerse yourself in Colombia's cafe culture through these exclusive posters, crafted to captivate The New Yorker's audience and evoke the spirit of Colombian authenticity.