Ecochic by Lucia Lobo

Ecochic is a transformative movement designed to inspire college students and young adults to reconsider their shopping habits and opt for sustainable fashion choices. By promoting the idea of steering clear from fast fashion, Ecochic encourages individuals to pursue one-of-a-kind pieces through second-hand shopping and clothing swaps. This campaign aims to raise awareness about the detrimental impact of fast fashion on the environment and labor conditions, urging the audience to make conscious decisions when it comes to their wardrobe. Through embracing the ethos of reusing and repurposing fashion items, Ecochic seeks to cultivate a community of individuals advocating for a more ethical and environmentally friendly approach to fashion consumption.

In the development of the Ecochic campaign, I meticulously crafted all the illustrations to create the essence of sustainability and style. Utilizing a blend of digital and traditional techniques, I brought to life vibrant and engaging visuals that became integral to the campaign's messaging. These illustrations were seamlessly integrated into mockups, enabling a compelling visualization of how the campaign would manifest in the real world. By skillfully incorporating the illustrations into various mockups such as billboards and product packaging, I provided a tangible glimpse of the campaign's impact. Additionally, I dedicated significant effort to curating a striking campaign booklet that not only articulates the mission of Ecochic but also chronicles the intricate creative process behind each illustration, building a narrative that resonates with the audience and underscores the brand's commitment to sustainability and creativity.