This project involved designing a brand logo and prototypes for any specific industry of your choosing and incorporate your name in the brand title. I choose tequila, because I do have knowledge of different tequila brands and I thought it would be fun to tackle an industry that primarily caters to a younger audience. When approaching the design for my Tequila company, I wanted to use my full name Lucia, which translates to light in spanish. I thought it would capture the key elements of sunshine and the color yellow presenting exciting opportunities for a striking and memorable visual identity.

The concept for Lucia Tequila's logo revolves around the vibrant and energetic nature of sunshine. The incorporation of a stylized sun icon will instantly evoke a sense of warmth and positivity, aligning well with the essence of the brand.

In terms of color, the use of an inviting and lively shade of yellow will be central to the logo's visual impact. Yellow can convey warmth, joy, and optimism, reflecting the spirit of celebration, which is deeply tied to the experience of enjoying tequila. Selecting the right shade of yellow is crucial, as it should be both eye-catching and complementary to the amber hues associated with tequila itself.

The typography used for "Lucia Tequila" should be elegant and confident, communicating the brand's sophistication and quality.
The final logo design for Lucia Tequila should seamlessly merge the elements of sunshine and the color yellow, resulting in a symbol that is both evocative and universally appealing.

Through thoughtful execution, the logo has the potential to become a powerful representation of the brand, leaving a lasting impression on consumers and distinguishing Lucia Tequila in a competitive market.

In conclusion, the design process for Lucia Tequila's logo capitalizes on the warmth and positivity associated with sunshine, while utilizing the color yellow to evoke joy and celebration. By skillfully blending these elements, the logo actively contributes to the brand's identity, serving as a visual ambassador for Lucia Tequila's commitment to quality and enjoyment.