REstaurant MArketing
I have worked in the restaurant industry since I was 14, and have such appreciation for the service industry. After many years in college working in restaurants as every position, I am now a restaurant manager at a restaurant called Little Dean’s Oyster Bar, in a town outside of New York City, called Nyack.
As a restaurant and social media manager, I am in charge of creating social media posts and reels. I use the brand’s visual principles such as the colors, typefaces and other elements to create graphics used to market current events or promotions happening at the restaurant.
Using my graphic design background, I was given the privilege of tackling projects such as menu design, building the website and creating promotional posters.
Social MEdia Posts
Creating Instagram graphics for events at the restaurant requires a keen understanding of the brand's design guidelines and desired guest perceptions. Each graphic should reflect the essence of the restaurant's personality, utilizing the approved color palette, typography, and logo placement in a way that complements the overall aesthetic.
By thoughtfully incorporating enticing imagery and engaging typography, we can convey the excitement and exclusivity of each event. These visuals must not only attract attention but also evoke a sense of warmth and community, aligning with the restaurant's mission to create memorable dining experiences. Striking this balance in design will ensure that our graphics resonate with guests and encourage them to participate in our offerings.