Restaurant Marketing

I have worked in the restaurant industry since I was 14, and have such appreciation for the service industry. After many years in college working in restaurants as every position, I am now a restaurant manager at a restaurant called Little Dean’s Oyster Bar, in a town outside of New York City, called Nyack.

As a restaurant and social media manager, I am in charge of creating social media posts and reels. I use the brand’s visual principles such as the colors, typefaces and other elements to create graphics used to market current events or promotions happening at the restaurant.

Using my graphic design background, I was given the privilege of tackling projects such as menu design, building the website and creating promotional posters.

Sign displays special Oyster Bar events for Valentine's Day and Galentine's Day, including dates, pricing, menu options, and contact info, with illustrations of two girls and holding hands, and a heart symbol.

Social Media Posts

A promotional poster for M.L.K Oyster Bar Brunch featuring details about hours, prices, and menu offerings, with a background image of a cozy restaurant interior showing flowers on a table and large windows overlooking the city street.
A hiring sign for a job at Little Dean's oyster bar and eatery, with contact information for applying.
A table set for lunch with a plate of a roasted chicken wing, celery and carrot sticks, and a small cup of dressing, a dish of broccoli, and an appetizer with smoked salmon and microgreens. The background features holiday decorations on a windowsill.
Valentine's Day dinner menu with oysters, lemon slices, and decorative hearts, featuring a 4-course meal with bubbly toast, guest wine pairing for $95 per guest.
Flyer for Little Dean's oyster bar and eatery advertising breakfast for dinner and a 10 dollar menu with football game Chiefs vs. Buccaneers, featuring a plate of oysters, microgreens, and crackers on a white table.
Poster promoting live music at Little Deans oyster bar and eatery every Friday starting October 4th, from 6 to 9 PM, featuring musician Paul Speciale playing guitar, with information about oyster and bubbly specials.
Celebration invitation for New Year's Eve 2024 with fireworks, party details, price, time, and reservation information.
Grand opening flyer for Little Dean's oyster bar and eatery, scheduled for Saturday, October 19th, featuring a 3-course prix fixe menu, $45 prix fixe menu, and $12 wine pairing, with walk-ins only starting at 4 pm.
A plate of mussels with garlic bread and lemon wedges on a white table in a restaurant setting, with a vase of colorful flowers and glasses in the background.
Valentine's Day-themed menu with details about an event on February 13th, featuring three courses, bubbly toast, wine pairing, and a special friends message, decorated with hearts and a boxing match reference.

Creating Instagram graphics for events at the restaurant requires a keen understanding of the brand's design guidelines and desired guest perceptions. Each graphic should reflect the essence of the restaurant's personality, utilizing the approved color palette, typography, and logo placement in a way that complements the overall aesthetic.

By thoughtfully incorporating enticing imagery and engaging typography, we can convey the excitement and exclusivity of each event. These visuals must not only attract attention but also evoke a sense of warmth and community, aligning with the restaurant's mission to create memorable dining experiences. Striking this balance in design will ensure that our graphics resonate with guests and encourage them to participate in our offerings.

Check out the The Reels I filmed, Edited and Posted