Social Media Marketing
I’ve managed and created social media content for a range of creative and service-based brands. This includes running the social media accounts for, Little Deans Oyster Bar, where I developed content that highlighted the restaurant’s atmosphere, menu, and customer experience. I’ve also worked with a photographer specializing in weddings and headshots, managing her social platforms to showcase her portfolio, attract new clients, and maintain a cohesive brand presence. In addition, I’m currently helping an artist develop her Instagram campaign strategy, building content pillars and a posting plan designed to grow audience engagement and visibility.
Across each project, my focus is on blending strong visual storytelling with thoughtful strategy to create social content that connects with the right audience
Check out the Posts!
By gathering weekly analytics and running A/B tests, I refined posting times, content formats, and messaging to better reach the target audience. This data driven approach helped increase customer traffic to the restaurant, strengthen online engagement, and build a loyal local following. Alongside performance tracking, I created consistent visual storytelling that highlighted menu offerings, events, and atmosphere, turning social platforms into a key driver of brand awareness and repeat visits.
I managed photographer Kellie Walsh’s social media by blending visual storytelling with visual documentation. I created cohesive content calendars featuring photo series, BTS, client stories, and montages. Posts are optimized per platform with brand-aligned captions, hashtags, and CTAs. I design templates and short-form video edits for a polished, consistent feed so she can focus on shoots.
Using my phone, I recorded videos during our sessions, ensuring that we had a dynamic visual narrative to compile later. The reels not only highlighted her creative process but also showcased the intricate details of how each image comes to life, effectively documenting the artistry and passion that truly defines her remarkable work.